Approached by The Hungry Group, a forward-thinking arm of Cloud Kitchens, I have played a pivotal role in shaping their multi-brand virtual kitchen concept. Leveraging cutting-edge robotics, operational expertise, and expert culinary insights, our goal was straightforward: to position an unseen kitchen as a primary dining choice. We give the brands their visibility through streamlined design, professional photography, and a robust content suite, including ad campaigns, marketing materials, and social media strategy. Within The Hungry Group's portfolio, we successfully launched three sub-brands in Pittsburgh, PA—The Hungry Cowgirl, The Hungry Siren & The Jaded Inn—innovating the delivery experience with quality and convenience.

SCOPE: VISUAL DIRECTION, PHOTOGRAPHY, COLLATERAL, BRAND STRATEGY