For the third delivery-only restaurant launch under the Hungry Group, my scope included visual direction, content creation, and post-production, along with contributions to naming, brand development, and strategy. The concept taps into the nostalgia and comfort of 90s Chinese takeout while addressing the burnout often felt in corporate culture, offering a reminder that it’s okay to pause and unwind. With softened visuals and a laid-back vibe, the brand encourages guests to kick back on the couch, enjoy their favorite dishes, and get lost in a movie, embracing a sense of being 'jaded' in the best way possible.

SCOPE: VISUAL DIRECTION, CONTENT CREATION, BRAND-DEVELOPMENT